Mohylevskaya O. Marketing management of enterprises of mechanical engineering

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U002684

Thesis Registration Form

0411U002684.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

24-05-2011

Specialized Academic Board

К26.063.01

Essay

Thesis is devoted to study the theoretical and methodical principles and to develop the practical recommendations as to forming the effective marketing management system at enterprises of mechanical engineering. Existing theoretical approaches to opening of essence of marketing management, marketing strategy, market potential of enterprise are analyzed in the thesis.

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Files

aref.doc

Дис 112.doc

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