Kokura K. The evaluation of industrial enterprise competitiveness on foreign market

The modern state of industrial enterprise are researched and characterized, the determination of the terms "the competition of enterprises on the foreign market" and "the competitive advantages of the enterprise" are proposed. The classification of the competitive vantages of the enterprise is amplified. Influence of the external factors to the competitive vantages of the enterprises, which operate on the international level, is investigated. The peculiarity of the states of the market of a country recipient and criteria of their distinguishing are characterized. The economical-mathematical model of evaluating of the competition on the international market is developed. It is introduced a coefficient, which characterize decline of demand of the country recipient, maintaining the competition of the enterprise on the international market. The process of an increment of the enterprise competition on the foreign market is decomposed. The influence of competitive advantages of the enterprise competition on the international market is argued and the dominant competitive vantages of the enterprise is stated. It is developed an approach to a change of the strategies of an increment of the enterprise competition on the base of clustering its dominant competitive advantages. Approval of results of the research, based on the machine engineering enterprises, which function on the foreign market, is obtained.