Dmytruk Y. Influence of reputation of the enterprise on its economic safety.

Essence is analyzed and interpretation of concept reputation of enterprise is specified in a thesis for a candidate's degree. Semantic interpretation of concepts of reputation of enterprise and its economic safety is conducted. Pre-conditions of influ-ence of reputation of enterprise on its economic safety are set. Character and intensity of influence of reputation on economic safety of enterprises of different industries are proved. Modeling representations of reputation of enterprise and its economic safety is created. Dependence between economic safety of enterprise and its reputation is set. Procedures for the estimation of reputation of enterprise and level of its economic safety are created. The quantitative estimation of reputation of enterprise and level of its economic safety is got. Necessary and sufficient conditions for determination of in-fluence of reputation of enterprise on its economic safety are set. Procedure of estima-tion of influence of reputation of enterprise on its economic safety is developed. The methods of strengthening of influence of reputation of enterprise on its economic safety are defined with using methods of strategic and factor analyses, and method of extrapo-lation of trend. The quantitative result of influence of reputation of enterprises of motor industry on their economic safety is got. Results of research of determination of influ-ence of reputation of enterprises on their economic safety are approved on the base of motor industry's enterprises.