Petritska O. Marketing providing of activity of enterprises of light industry

TDissertation is devoted to the profound study of theoretical-methodological principles and working out of practical recommendations concerning the marketing provision of enterprises of light industry. The peculiarities of marketing application at the enterprises of light industry are revealed, organizational aspects of the marketing provision of enterprises of light industry are determined in the work. Normative legal provision of regulation of marketing activity of enterprises of light industry are considered; the state and tendencies of marketing activity of enterprises of light industry are analyzed; the level of the marketing provision of activity of enterprises of light industry of Khmel'nyts'kyi is defined. Theoretical-methodological approach of formation mechanism of the marketing provision of activity of enterprises of light industry is offered, the evaluation system of the state of the marketing provision of activity of enterprises of light industry is formed and approved. Recommendations concerning the increase of efficiency of the marketing provision of enterprises of light industry of Khmel'nyts'kyi are brought forward in the work.