Leo M. Branding in the marketing system of commercial real estate companies

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U003969

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

01-06-2011

Specialized Academic Board

Д 26.102.05

Kyiv National University of Technologies and Design

Essay

In the dissertation presented new approaches to the branding in commercial real estate market, it is proposed the implementation of branding administration as an integrated marketing technology and of the organizational mechanism of the branding.

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