Myroshnychenko I. Forecasting of capital profitability as a precondition for the formation of firm investment strategy

Object: the process of forecasting of enterprise capital profitability that is influenced by economic processes of macro-, meso- and microlevels. Purpose: development of theoretical scientific and methodological grounds on evaluation and forecasting of capital profitability as the basis of enterprise strategy foundation, aimed at increasing competitiveness and efficiency of the enterprise. Methods of the research and apparatus: abstract and logical, systematic and structural, morphological analysis, comparative analysis and grouping, methods of correlation and regression analysis, economic and mathematical modeling, calculation and analytical analysis. Novelty: there was proposed and grounded a scientific and methodical approach to developing of investment strategy on the basis of evaluation and forecasting of capital profitability. This approach takes into account the economic processes of macro-, meso-and microlevels according to the phases of long-term development cycles. Degree of implementation: key methodological and scientific and practical results on the formation of enterprise investment strategy, based on the evaluation and forecasting enterprise capital profitability implemented. Field of use: economics and business administration.