Lebedieva V. Strategy of development of enterprises of sanatorium-and-spa complex

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U004365

Thesis Registration Form

0411U004365.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

01-07-2011

Specialized Academic Board

Д 41.055.01

Odessa National Economic University

Essay

In dissertations investigational theoretical and methodological problems of forming of strategy of development of enterprises of sanatorium-and-spa complex. For the improvement of communications it is suggested to use the model of sequence of the stages of influence an author on a client, which takes into account the dynamic effect of marketing of communication influence on an user, proper effects and strategies, and contains the estimation of satisfaction and loyalty of clients.

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Files

aref.doc

dis1.doc

dis2.doc

dis3.doc

dis4.doc

dis5.doc

dis5.doc

dis6.doc

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