Selezneva O. Organizational-Economic Mechanism Of Retail Enterprises' Market Activity Management

Object: retail trade enterprise marketing management process. Purpose: substantiation theoretical bases and elaboration instruments for forming and improvement organizational-economic mechanism of retail enterprises' market activity management. Methods: dialectic, semantic analysis, theoretical generalization and comparison, system, is abstract-logic, an expert estimation, personal interrogation, economic-statistical. It is offered: first: the economic mechanism of forming variations parametric rows of assortment width and depth with covering expenditure at the enterprises of retail trade is developed; it is improved: the methodical approaches to business-planning of retail enterprises' market activity; theoretical and practical approaches to logistic organization at retail trade enterprise; organization-economic mechanism of using complex of market communications; gathered subsequent development: conceptually-categorical instrument by definition of "organizational-economic mechanism of retail enterprises' market activity management"; methodological approach to retail trade process organizing and making quantitative and qualitative goods proposition parameters to equivalence with market demands. Sphere of the use: the enterprises of retail trade