Bondarenko V. Marketing of Purveyance activity of Consumer Cooperatives on the Market of Wild Growing and Medical and Technical Raw Materials

Object: the formation of stockpiling marketing activities of enterprises of consumer cooperatives in the market wild and drug-technical materials. Purpose: to study theoretical and methodological development and practical recommendations to improve the marketing system stockpiling of enterprises of consumer cooperatives in the market wild and drug-technical materials. Methods: the general scientific and empirical methods of analysis and synthesis, economic statistics, expert estimates of abstraction and generalization, the method of extrapolation. It is offered: the concept of reasonable stockpiling of marketing activities of enterprises of consumer cooperatives in the market wild and drug-technical materials on the principles of abstraction and generalization, to increase material flow and increase the effectiveness of activities; sophisticated methodological approaches to the marketing assessment of the market wild and drug-technical material, which, unlike existing ones, and mapped into account the needs of retail and industrial capabilities of certain types of raw material flow businesses consumer cooperatives to determine the prospects of stockpiling area; Theoretical basis of the concepts of "harvesting" and "procurement", in particular, makes a distinction between these terms, organizational development planning mechanism procurement enterprises of consumer cooperation in modern terms, the essence of which is to determine an effective combination of management tools in a single complex, to determine the perspectives of goal and development of consumer cooperatives in the strategic perspective. Sphere of the use: Provision of consumer cooperation enterprises.