Shtepa E. Organizing-economic mechanism of the shaping and realization marketing strategy agrarian enterprise on market of the product vegetable-production

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U004440

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

24-06-2011

Specialized Academic Board

Д 67.135.01

Essay

The dissertation is devoted to the deciding of the scientific - practical tasks of working out of the theoretical bases and complex of factors of forming of marketing strategy of the enterprise on the market of the vegetable production. In the thesis is made the theoretical analysis and thowen up the essence and efficiency of using of marketing strategies of agrarian enterprises. Was made the analysis of modern state of the market of the vegetable products of Ukraine and Kherson region, was determinated the place of agrarian enterprises in the system production - realization - using of vegetable products.

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