Sorochan D. Strategic management commodity innovative development of enterprise

Essence of commodity innovative development of enterprise is considered. Basic conceptions of management commodity innovative development of enterprise are considered. Found out general lines and spheres of crossing of strategic management and management of enterprise innovative activity. It is well-proven that a management commodity innovative development of enterprise must have character strategic. A tool which is used in the evaluation of commodity innovative development of enterprise is considered, his failings are set. Descriptions of innovative activity of enterprise are offered is an innovative conduct, innovative activity, innovative potential and innovative receptivity of enterprise, for their evaluation as the most suitable is chosen indicative approach, the aggregate of indexes-indicators is formed after set rules, the methods of their generalization are chosen. A twostage sequence of choice of strategy of commodity innovative development of enterprise is developed. Approved developed sequence of strategy of commodity innovative development of enterprise on an industrial enterprise.