Galchynska I. Setting marketing pricing policy at the enterprises with sugar beet sub complex

The thesis is devoted to research theoretical, methodical and practical aspects in setting marketing pricing policy at the enterprises with sugar beet sub complex. Methodological and methodic principles of setting marketing pricing policies are determined. The specifics of setting marketing pricing policies at the enterprises with different volumes of production and drawing are researched. The thesis provides the analysis of the current developments. The influence of inside and outside factors on sugar price setting is researched. Economic and mathematical model in determining the effectiveness of the marketing pricing policy, based on the factors, is developed. The specifics of the price setting for the subsidiary products at the sugar beet processing are determined. Analytical and methodical provision on the price setting policy is improved. New ways of increased effectiveness in marketing pricing policy are proposed, considering world market of sugar and state regulation in setting prices at the sugar beet sub complex.