Sabets'ka T. Formation of an enterprise' production programme on the basis of marketing research

The dissertation is dedicated to the research of theoretical and applied aspects of production programme's planning process of agricultural machine building enterprises on the basis of marketing research. The essence has been investi-gated and the definition of the conceptі "production programme", "planning of production programme" and "marketing research" has been widened; esctant methodological approaches production planning and marketing research have been systematized. The survey for evaluation of production planning's state and marketing' state at the agricultural machine building enterprises has been conducted, and retrospective analysis of their production activity has been made. The method of comprehensive marketing analysis of escternal macroenvironment has been worked out. The model of determination of optimal zone of alternatives for the choice of probable versions of production programme has been suggested. The concept of further development of agricultural machine building enterprises has been motivated.