Temerivskyy V. The Theoretical and Conceptual foundations of political marketing in a democratic conditions

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U004777

Applicant for

Specialization

  • 23.00.01 - Теорія та історія політичної науки

30-09-2011

Specialized Academic Board

К 38.053.01

Petro Mohyla Black Sea National University

Essay

The components and the features of political marketing are exposed, the long-term directions for the further development of political marketing are suggested, the necessity of the use of political marketing's techniques in the practice of public administration, organization and conduct of election campaigns, the formation of the political image and the implementation of political advertising are confirmed.

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