Andrushkevych Z. Marketing-logistics provision of machine-building enterprises' activity

Dissertation is devoted to the deep study of theoretical and methodological foundations and working out of practical recommendations as to marketing - logistics provision of machine-building enterprises activity. Peculiarities of usage of integrated marketing-logistics solutions at machine-building enterprises are disclosed in thesis, the concept of "marketing-logistics provision of machine-building enterprises' activity" is identified and theoretically substantiated. Trends of development of activity of machine-building enterprises of Ukraine and directions of their marketing-logistics activity are considered, methodological approaches are worked out and marketing researches of content identification are conducted and level of marketing-logistics provision of activity of machine-building enterprises of Khmelnytsky region are determined. Methodological approach as to the substantiation of cost-price dependences of marketing-logistics provision of activity of machine-building enterprises, semantic model of management decision making regarding outsourcing of marketing-logistics provision of activity of machine-building enterprises are improved. Analytical approaches as to monitoring of information and communication provision of interactions of machine-building enterprises with contractors of the market on Internet-based technologies.