Morozova N. Adaptive Enterprise Development pharmacy trade

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U005112

Thesis Registration Form

0411U005112.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

14-06-2011

Specialized Academic Board

Д 11.055.01

Essay

The Object: process of trading activity pharmacy chains. The Purpose: development of scientific-methodical and practical recommendations for the development of adaptive pharmacy chains as subjects of market interaction, using marketing tools. The Methods: theoretical analysis, statistical analysis, cluster analysis, the method of analysis of hierarchies, the method of system dynamics. It Is Offered: simulation model predicting the intensity of the flow of clients, tools, diagnostic evaluation of development policies pharmacy network, methodical approach to assess the formation of the interaction of pharmaceutical market, structural and hierarchical method of forecasting the competitiveness of pharmacy chains, the category of "an interaction of market," Adaptive Marketing Methodology. The Sphere of the use: trade network enterprises.

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Files

Автореферат_Морозова.doc

Дисертація_Морозова.doc

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Довідки впровадження--арника.jpg

Довідки впровадження--довідка.jpg

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