Kuklina T. A management of marketing a complex is in providing of development of tourist enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U005221

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

16-06-2011

Specialized Academic Board

К 67.052.05

Essay

Research Ob''ektom is the process of management marketing activity in providing of development of tourist enterprises. The article of research are theoretical, methodological and practical aspects of management of tourist enterprises marketing activity. Research methods: structurally logical and category analysis, statistical analysis of rows of dynamics, with the use of methods cross-correlation regressive to the analysis, method of ball estimation. Dissertation is devoted the questions of development of complex of marketing of tourist enterprises. Investigational essence of tourism. The methods of forming of complex of marketinga of tourist enterprises are resulted. The oosoblivosti management of tourist market is considered marketing activity. Investigational basic conceptual going near the management of tourist enterprises marketing. The results of dissertation research were found by applications in practice of marketing activity of turfirm of Zaporizhzhya.

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