Zhelihovska M. Evaluation of financial potential in the process of forming of competitive strategies of enterprises of industry of connection of Ukraine

Object – the evaluation processes and financial capacity of the formation of competitive strategies of enterprises in Ukraine. Goal is to support theoretical-methodological framework and practical recommendations for a comprehensive evaluation of financial capacity in the process of building competitive strategies of enterprises in Ukraine. In the process of solving scientific tasks in the work of the main methods of research used as formal and dialectical logic of qualitative analysis and synthesis, systematic approach, methods of aggregation, comparison, methods of financial analysis, mathematical techniques and methods of economic-mathematical modelling, graphics methods. The scientific novelty of the results is as follows. For the first time built an integral indicator of financial capacity of enterprises, based on a new definition of pole (boundary values of the baseline). Improved system performance evaluation of the level of the financial capacity of the enterprise. Improved model of the development, adoption and assessment of managerial decisions on the management of financial capacity. Improved organizational mechanism of choice for financial and competitive strategies of the enterprise. Further development of approaches to redefining basic categories and concepts: strategy, competitiveness, strategic competitiveness, financial capacity. Further development of the system factors that are important in shaping the competitive strategies of enterprises of connection. Further up the formation of competitive strategies of enterprises through: increased separation of competitive advantage through the introduction of signs: sustainability in a competitive market and time to achieve. The results of the work taken for the implementation of Khmelnytsky Branch Office of CJSC kievstar GSM "Khmelnytsky branch of OJSC Ukrtelecom, the Office of the transport and communications of the Khmelnytsky City Council, Khmelnytsky National University.