Kolchkova O. Retail distribution network: regional factors of development

Object - the process of managing the retail distribution network development; the purpose - ground of theoretic propositions and development of scientific recommendations to ensure better management of regional development of retail distribution networks; methods - general scientific and specific; results - methodological tools to improve the quality and effectiveness of promotion and development of retail distribution networks in regions with different socio-economic level; novelty - a system of indicators to measure the potential of the region, methodological tools of integrated assessment of the capacity of the region, a methodical approach to the ground of competitive marketing strategy for the spatial development of retail distribution networks, comprehensive system of indicators to measure the performance of individual companies, members of the retail distribution networks; the degree of implementation - retailers, higher educational establishments; branch – retail trade