Lazutkina A. Merchandising as a factor of influence on the volume of sales food industries.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U005739

Applicant for

Specialization

  • 08.00.03 - Економіка та управління національним господарством

30-09-2011

Specialized Academic Board

К 67.135.02

Essay

In the dissertation theoretical and methodological issues of introduction of merchandising and use in the canning industry, particularly at factories producing juice products are explored. It is focused on providing a methodical evaluation of the effectiveness of fixed assets merchandising. An algorithm for the implementation of merchandising by production company and methodical guidelines for the prospective evaluation of its effectiveness in order to improve management decision-making process about the need for its implementation and use, ways to improve organizational management structures of leading enterprises are proposed.

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