Tyshchenko-Tyshkovets O. Public diplomacy in the external policy system

The thesis is devoted to the political analysis of the place and role of the public diplomacy in the system of the state's external policy and its foreign political communications, to the summarizing of the effective practices in this area. The thesis proves that the tools of public diplomacy must be included into the toolkit of state's foreign political communications to promote state's political culture to the key audiences, to ensure the feedback and even to influence the political culture of other states. The dependence of the effective public policy from the state's foreign affairs priorities is shown in the research. The key elements and implementation areas of the public diplomacy of the actors of international relations is defined based on the analyses of achievements of the countries with the well-developed practice (example of the USA), international organizations (example of the EU) and states with the fragmented transitional political culture (examples of the People Republic of China and Russian Federation). The current practices of Ukraine in the area of public diplomacy were studied, followed by the development of the recommendations on how to improve the external political communications of Ukraine through the public diplomacy.