Sirenko K. Formation of integrated marketing communications complex of tourist enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U005809

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

27-09-2011

Specialized Academic Board

К26.063.01

Essay

The dissertation work is devoted to research of theoretical, methodological and practical questions of forming the integrated marketing communications complex of tourist enterprises. The location of marketing communications is determined in the enterprise marketing system.

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