Fayvishenko D. Evaluating the effectiveness of branding on the basis of the functional approach

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U005971

Thesis Registration Form

0411U005971.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

11-10-2011

Specialized Academic Board

Д 11.055.01

Essay

The Object: process of the formation, operation and development of brands. The Purpose: theoretical basis, development of teaching positions and the scientific and practical advice on evaluating the effectiveness of branding in the functional approach. The Methods: epistemological analysis (analytical, compilation, a scientific abstraction, decomposition, logic, comparison), socio-economic analyze, sociological and expert methods. It Is Offered: methodology of assessing the effectiveness of branding on the quality implementation of the brand of its functions, classification of the functions the brand, theoretical proposals identifying approaches evaluating the effectiveness of branding, the classification of factors influencing the effectiveness of branding. The Sphere of the use: the food industry.

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АВТОРЕФЕРАТ ФАЙВІШЕНКО НОВІЙ - титул!.doc

АВТОРЕФЕРАТ_ФАЙВіШЕНКО.doc

ДИСЕРТАЦІЯ_ФАЙВіШЕНКО.doc

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