Kolenkova N. The development of competitive strategy of the industrial enterprises in the international markets (on an example of rail carriage of Open Society "Azovmash")

The object - processes of build-up of development strategy of the industrial enterprises in economy globalisation conditions; the purpose - development of the constructive scientifically-methodical approach to forming of competitive strategy of the industrial enterprises on cross- border markets; the methods - the analysis, synthesis, comparison and generalisation, the system analysis (the tree of the purposes, analytical notes, ranging, expert estimations), the economic and economic-statistical analysis, optimum planning; the new approach - the methodical approach to forming of competitive strategy of the enterprises on the cross-border markets, based on multi-level hierarchical classification of factors of competitiveness and competitive advantages as the basic tool of decomposition of a general task on set of special, more simple tasks and on use of methods of the system analysis and optimum planning for the first time is developed and proved; the results - the methodical approach to forming of competitive strategy of the industrial enterprises on the cross-border markets, based on application of methods of the system analysis and strategic planning; implemented in the enterprises of heavy machine-building and, in particular, OJSC "Azovmash"; the field of use - economy and enterprises management (according to the types of economic activity).