Kuzmenko O. Mechanism of managing potential development of commercial enterprises of consumer cooperation

Object: process of building trade enterprises of consumer cooperation. Purpose: study theoretical bases and development practical approaches virtually generating effective mechanism management of potential of developing trade enterprises of consumer cooperation. Methods: : the dialectic analysis, the system analysis, economic and statistical analysis, comparisons, differences, rank, matrix, marks, graphics, logic synthesis and grouping method, taking into account the weight of financial and economic factors, methods of economic-mathematical modeling. It is offered: first. Proposed comprehensive approach to solving the problem of allocating resources to the functional areas of business (trade, finance, labor, marketing, innovation, information and management), which is based on structuring elements of the overall potential for the formation of an integrated assessment of potential development on the determination of the impact of resource development level of overall development potential of the enterprise; on simulation of development of trade enterprises. This made it possible to improve the mechanism of manage potential for development trade enterprises of consumer cooperation and identify areas of their development; it is improved: defining essence of the concept of "potential of development of trade enterprises"; approach to forming block of enterprise resources, approach to the justification of the structure of the potential development of trade enterprise system of consumer cooperatives, methodical approach capacity assessment and potential of development; gathered subsequent development: theoretical and methodological approach to forming total potential of trade enterprise, a synthesis of approaches to forming a system of trade enterprises, methodical approach of forming a system of strategies of trading enterprises. Scope of use: enterprises of Consumer Cooperation’s system..