Krayevska A. Utilization of recreational resources of valeologycal enterprises

The object of the research is using recreation recourses by valeologycal enterprises. The aim of this work is to develop theory to give proof of methodical and practical recommendations as to increase of efficiency of using recreation recourses by valeologycal enterprises. The author used methods of comparative analysis, systematization and generalization, questionnaire survey, methods of processing the questionnaire particulars as well as systematic approach, methods of prognostication. Theoretical value of the work is in adjusting some scientific principles as to recreation resources of valeological enterprises, i.e. in interpreting the following definitions: recreation, recreation resources, valeological enterprises; in improving the organizational and economic mechanism of using recreation resources by valeological enterprises; in researching and graphic imagining the system of state administration of resorts in Ukraine; in systematization of criteria of recreation attractiveness of valeological enterprises. The scientific novelty is the offered methods of evaluation and controlling the quality of resort services. This method provides systematic approach to quality management and makes it possible to calculate the amount of resort recreators. Methodical principles concerning the choice of the strategy of development of valeological enterprises on the basis of complex using prognostication methods is scientific novelty too. Strategic priority matrix for investing in the development of enterprises was created on the basis of integral criteria: the criterion of resources potential and the criterion of recreation attractiveness. Theoretical, methodical and practical principles of effective using recreation resources by valeological enterprises are the subject of present work. Author's recommendations are being used to improve the quality of resort services, to choose the strategy of development of valeological enterprises. These recommendations are in use at Ukrainian valeological enterprises.