Chernikov O. The management of brewing enterprises trading network development

Object - the process of management of brewing enterprises trading network development; purpose - theoretic-methodical and organizational positions enhancement and working out of practical recommendations as for management of the brewing enterprises trading network development; methods - general scientific and specific methods; results - theoretical positions, conclusions and suggestions as for perfection of management of brewing enterprises trading network; novelty- the process of realization of a marketing policy of brewing branch enterprises, analytical procedures of investment estimation financial policy formation in the development of the trading network, the complex approach as for formation of the brewing enterprises development strategy choice, substantiation of the system of strategic development management, generalization and specification of the economical essence of the estimation categories successful activity - "effectiveness" and "productivity" in the structure of the system ( programmable) management; scientifically -methodical approaches to sequence of the group of profitability indicators as for the brewing enterprises trading network, methodical approaches to price formation networks of the brewing enterprises; the degree of implementation - the enterprises of brewing industry, higher educational establishments; branch - trade.