Blokhina O. Management of retailers' competitive advantages

Object - control processes of company competitive advantages, purpose - the rationale of theory and development of scientific and methodical recommendations for improvement of management system of competitive advantage of retailers, methods - general scientific and specific; results - methodological generalizations and applied tools for making grounded decisions for effective management of competitive advantages of retailers; novelty - the system of rating management effectiveness of competitive advantages of retailers, integrated control system of competitive advantages of retailers, methodical approach to competitive advantages, organizational management system of the enterprise through a control center competitive advantages in the development department; degree of implementation - retailers, higher educational establishments, branch - retail trade.