Smolniakova N. Formation of the effective pricing policy of foodstuffs retailers

Object - the process of pricing at the foodstuff consumer market; purpose - ground of theoretic propositions and development of scientific recommendations for the formation of an effective pricing policy at foodstuffs retailers; methods - general scientific and specific; results - recommendations for improving the process of evaluation the effectiveness and formation pricing policy at foodstuffs retailers; novelty - the scientific and methodical approach to integrated assessment of the effectiveness of pricing policies of retailers, model of an effective pricing policy of foodstuffs retailers, methodical approach to identify and assess opportunities for price maneuvers of enterprise for specific commodity groups; degree of implementation - foodstuffs retailers, higher educational establishments; branch - retail trade