Bronska O. Transformation of the marketing policy at meat packing enterprises

Dissertation is devoted to the justification for directions transformation of the marketing policy at meat packing enterprises and to the development of applied provisions for its implementation.Mechanism of marketing policy transformation at meat packing enterprises has been developed. The essence of this mechanism lies in introlucing changes at three levels: innovative, brand and qualitative levels on the basis of the developed tecniques for market policy effeciency estimation and with the deduction of an integrate parameter of market policy effeciency. It gives you the opportunity of more profound and all round study of potential possibilities at enterprises and increased probability of the proper decision making in further fulfilment of marketing policy.