Pshenychna M. Management of the sales activity of the enterprise of agriculture's processing industry

Methodological principles of a particular branch conception of sale are grounded in the dissertation work. The features of movement of goods and the structure of distribution channels has been investigated. The algorithm of marketing operations in processing firms has been identified. Monitoring of specialization and financial results, progress of processing enterprises of region trends is carried out. The role of the marketing management of the sales activity as one of the main factors of functioning and development of an enterprise has been defined. It was also suggested the reorganizing of the management system at the processing enterprises, which implies new forms and methods of its functioning as the main link of the agricultural complex with the aim of strengthening its position at the market. The basic specific lines of sale management has been found out and the sale strategies of processing enterprises has been analysed. As a result the problem of pushing up of sales is conducted. The directions of perfection of mechanism of sale activity of processing enterprises which bases on logistic management and development a regional marketing-logistic center has been grounded.