Khodarchenko V. Organizational and economic mechanism of regulation of the floricultural products market

The dissertation is devoted to the investigation of modern state and tendencies of the domestic market for floral and decorative products. The basic tools of economic organization and regulation of the domestic market in terms of its dependence on interaction with the major external markets of this type of product were analyzed. The main reasons for seasonal price fluctuations and the options of floral and decorative products proposal formation were determined. There have been established share parts of countries which are main suppliers of major floricultural products and the features of consumer demand were determined. There has been conducted the analysis of distribution channels and major obstacles that prevent internal supply and development of floricultural sector. SWOT-analysis of production industry has been shown and the ways of improvement of government certain regulation instruments concerning internal market, import procedures and supply channels of floral and decorative products have been suggested.