Yefremenko E. Usage of results of estimation of sustainability of competitiveness at estimation of enterprise's competitiveness

The conceptually-categorical apparatus of the theory of competition has been examined. It has been defined that the central place in the theory of competition is taken by the definition of competitiveness of an enterprise, which has a close relationship with the definition of sustainability of competitiveness. By results of research of the concept "sustainability of enterprise' competitiveness" its definition and definition "competitive advantage" have been specified. The methods of estimation of competi-tiveness and sustainability of competitiveness of an enterprise have been analyzed. On the basis of research of factors of competitiveness and sustainability of competitiveness of an enterprise the factors of sustainability of competitiveness and their hierarchy have been allocated. The process of evaluating of sustainability of enterprise's competitive-ness has been improved by the development of the factor model of its evaluation, which was created with the use of Bayesian networks. The evaluation of the competitiveness of enterprises has been improved by using in this process the results of evaluation of their sustainability of competitiveness. The developed recommendations concerning evaluation of sustainability of enterprise's competitiveness and usage of the results of evaluation of sustainability of competitiveness at evaluation of enterprise' competitive-ness have been used in the activity of industrial enterprises.