Solovieva O. Infrastructural providing with development of marketing activities of agricultural enterprises

The thesis is devoted to development of the organizational and economic measures to support infrastructure development marketing activities of agricultural enterprises. In the thesis investigated the theoretical foundations, current status and trends of development, directions for improvement of infrastructural providing with development of marketing activities of agricultural enterprises. Elaborated a system of information- advisory providing of sales activities based on a comprehensive approach, that provides for all subjects of the agricultural market. In the thesis substantiated an economic interrelation between the agricultural producers and the consumers via the expansion of marketing opportunities based on introduction of alternatives forms of selling. It is offered the directions of diversification of existing selling channels of agricultural products, taking into consideration the regional peculiarity.