Lanovska G. The formation of innovative policy enterprise alcohol industry

Dissertation is devoted to the development of theoretical, methodological and practical basis for forming innovation policy enterprise spirit industries. Submitted work can examine all the processes of formation of innovative policy enterprise alcohol industry and to develop universal recommendations for its formation on an aggregate basis methodical. Profound conceptual and categorical apparatus of economic theory of innovation policy: formed their own vision of the essence of "innovation policy of the company" reasonably and systematically the components of innovation policy in the direction of their formation, that creates opportunities for its effective development and application of appropriate management tools. A first methodological approaches to the evaluation of innovation policy of the company using quantitative indicators. For optimal formation of innovation policy in the business of alcohol industry developed and proposed an integral method of assessment and its components as a whole. A scheme of the formation of innovative policy of the enterprise and its interaction matrix elements, taking into account the life cycle of innovation. Done integrated assessment of policy innovation enterprise spirit industries and evaluate the position of the enterprise in a market environment. A method for selecting the type of innovative policy based on integrated assessment and evaluation of the position of the enterprise in a market environment that is based on the ratio of their levels and criteria.