Chebotaryova O. Marketing activities of agricultural sector enterprises in conditions of market instability

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U001086

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

22-12-2011

Specialized Academic Board

Д 29.841.02

Essay

In this dissertation research theoretical, methodological and practical principles of marketing activities system of agricultural sector enterprises have been considered. Present conditions and progress trends of domestic and foreign market of grain crop have been estimated. Technology of regional marketing system forming and monitoring of market state have been substantiated. Methodology of forming of marketing product strategy of agricultural sector enterprises at the regional level has been improved. Economic modeling as one of the ways of enterprises marketing activities improvement has been suggested.

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