Makhota A. Bank Competitive Advantages Assessment

The thesis is dedicated to the development of the scientific fundamentals, elaboration and upgrading of methodic approaches as well as integration of practical recommendations as to the Bank Competitive Advantages is concerned. The terms "competitiveness" and "competitive advantages" have been specified taking into consideration up-to-date tendencies of banking; the classification of the bank competitive advantages has been further developed; methodical approach to the bank competitive advantages assessment has been presented to allow the bank to identify prerequisites of development thereof, assess their level and discover the bank potential of enhancing existing competitive advantages and creating innovational competitive advantages in the future; express assessment methodology of the bank dynamic competitive advantages has been essentially updated; the competitive advantages assessment methodology has been proposed on the long-time basis with due regard to stability thereof; The guidelines of monitoring of the bank competitive ad-vantages have been further developed in the framework of implementation of the competitive strategy.