Shynkarenko N. The exhibition activities of industrial enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U001101

Thesis Registration Form

0412U001101.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

22-12-2011

Specialized Academic Board

К 08.120.01

Essay

Thesis is devoted to developing the methodological ensure of managing the exhibition activities process of industrial enterprise. The approach to managing the exhibition process based on Multi-Attribute Utility Theory which is the basis for the exhibition activities researching is justified. The model of choice the exhibitions for participating is created. The presence of exhibition innovative capacity, which is formed by exhibitors and is the system of diffusion and attraction innovation, is reasoned. The intensity of use the communication tools in different stages of the exhibition process is justified.

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Files

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