Evdokimova I. Speech Masks in English Oral Advertised Discourse (Experimental Phonetic Research)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U002100

Applicant for

Specialization

  • 10.02.04 - Германські мови

15-03-2012

Specialized Academic Board

Д 41.051.02

Odessa I.I.Mechnikov National University

Essay

Oral English Advertising. The aim is to establish the prosody of various speech masks realizing their suggestive function in English oral advertising. Methods used are descriptive and instrumental, also statistical and interpretative. The originality and novelty of the paper lie in establishing the tactics of oral English advertizing. Practical implementation areas are courses of theoretical and practical phonetics, also in the work of copywriters.

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