Zinchenko O. Efficiency of functioning efficiency of functioning the retail business enterprises of consumer co-operation at the rural consumer market

. Object: a process of functioning the retail business enterprises of consumer co-operation at the rural consumer market. Purpose: worked out theoretical positions and practical recommendation of estimation and increase the efficiency of retail trade of consumer co-operation at the rural consumer market. Methods: analysis and synthesis, systematization and generalization, dialectical approach; ekonomic and mathematical modeling; ekonometric modeling; situatioonal, comparative analysis, averages; expert estimations; cross-correlation regressive and technical analyses; graphic. It is offered: first: methodical principles of estimation of efficiency of functioning the retail business enterprises of consumer co-operation at the rural user market are offered on the basis of complex of indexes which answer the requirements of approach of the systems and criterion and built on operating control, that allows to estimate the economic and social aspects of efficiency; it is improved: classification of retail trade network; classification of types the efficiency of functioning the retail business enterprises of consumer co-operation; methodical principles of forming the system of indexes of estimation the efficiency of functioning the retail business enterprises of consumer co-operation are at the rural user market; gathered subsequent development: concept of categories through the definition of «rural user market», «retail trade network», «efficiency of functioning the retail business enterprises at the rural user market», «social efficiency of functioning the retail business enterprises at the rural user market» and features of their forming in the retail business of consumer co-operation; directions of transformation the retail business enterprises of consumer co-operation are at the rural user market; a mechanism of forming of assortment policy of retail business of consumer co-operation is at the rural user market. Sphere of the use: retail business enterprises.