Belousova K. Strategic positioning of an industrial enterprise

The essence of strategic management is considered based on aggregate of the determining signs. The nature of the enterprise positioning is researched. The essential dominants of "positioning" notion are proposed. The associated analytical and active aspects of enterprise strategic positioning are considered. The typology of enterprise strategic position is formed. The instruments of industrial enterprise strategic positioning research model of the enterprise strategic positioning and the model of combined strategies - are built. Built instruments of industrial enterprise strategic positioning research are approved on industrial enterprises. Strategic positioning of analyzed enterprises is probed. The instruments of strategic positioning are estimated based on the proposed criteria of estimation of such instruments and their usage.