Macera S. Principles of activation of equity in the corporate sector of economy of Ukraine

the formation, and increased use of equity capital in Ukraine. Purpose: scientific evidence of consistent, evaluation methods and principles enhance equity of domestic companies corporate sector of Ukraine. Methods: The historical and logical analysis of abstraction, deduction and induction, analysis and synthesis, economic and statistical methods for collecting and processing information, and group comparisons, regression, correlation analysis, prediction. It is offered: scientifically substantiated and proposed methodological approaches evaluating the market value of equity based on the integral method the dynamics of market value; sophisticated scientific approaches to the interpretation of the features of equity and the principles of its development, methods of multivariate regression analysis by their adaptation to determine the impact of the financial performance of the company to increase the stock price to determine the ranking position in the stock market, a set of characteristics that determine the advantages and disadvantages of equity and capital structure of elements. Scope of usage: the corporate sector of economy of Ukraine.