Yaroshevskaya O. Development of strategic management at the industrial enterprises

The dissertation is devoted development of strategic management at the enterprises of automobile branch at a stage of sale of production. It is formulated and theoretically proved the concept of strategic management in the conditions of instability which is based on the author's version of definition priority directions of strategic marketing management which focuses the enterprise effective functioning in the future and considers it as system which defines the configuration and target orientation depending on environment changes. Change of system of planning from statement of target indicators by the importer of Mitsubishi to Ukraine - on model by a principle "is offered to the purpose downwards - plans upwards" as more effective in existing conditions that allows more accurately and according to real circumstances to plan enterprise activity.