Myhal O. STP-marketing of meat-processing enterprises

The object is the development and implementation of STP-marketing in enterprises. The aim is to determine the theoretical positions and to develop practical recommendations for the development and implementation of STP-marketing in meat-processing enterprises. The methods are analysis, synthesis, system, complex, economic-mathematical, statistical, marketing researches. The results - theoretical generalizations are given and developments of recommendations concerning realization of STP-marketing of meat-processing enterprises are formed. The novelty - conceptual bases of the development and implementation of STP-marketing in meat processing enterprises are offered. The results of work are implemented into practical work of such meat processing enterprises as "Kolos", "Myasovita" and "Zirka", also in Regional Department of Agriculture of Ternopil Regional State Administration, in Ministry of Agrarian Policy of Ukraine and in the educational process of the Ternopil University for National Economy. The field: activity of the meat-processing enterprises.