Stetsenko V. Organizational and economic mechanism of marketing communications in consumer cooperatives organizations management

. Object: processes of consumer behavior in the insurance market. Purpose: development of the theoretical, methodological and practical recommendations for development and improvement of organizational and economic mechanism of management of marketing communications in organizations of consumer cooperatives in Ukraine.. Methods: The methods of analysis and synthesis, and synthesis of abstraction, structural, logical and semantic analysis, statistical comparisons, situational analysis, organizational modeling, expert ratings, average and relative value. It is offered: first: the comprehensive integrated approach to development and opportunities for improving the organizationa and economic mechanism of management of marketing communications in organizations of consumer cooperatives in Ukraine; it is improved: the scientific position of marketing communications in organizations of consumer cooperatives, methodical approach to evaluating the functioning of organizational and economic mechanism of management of marketing communications in organizations based on the methods of quantitative analysis and economic forecasting, methodical approach to the formation of organizational and economic mechanism of management of marketing communications in consumer cooperatives organizations of Ukraine; gathered subsequent development: the definition of basic marketing communications organizations of consumer cooperatives, opening the notion "organizational and economic mechanism of management of marketing communications in organizations", the study of theoretical and practical principles of consumer cooperation organizations of Ukraine. Sphere of the use: consumer cooperatives organizations.