Sherstyuk S. Marketing Strategy of the Horticulture Development

The meaning and features of marketing activity in agriculture are investigated. Essence of sale activity at the horticulture products' market and methodical aspects of determination the gardening efficiency are exposed in the system of the agrarian marketing. The modern state and trends of the domestic horticulture development are explored. The marketing strategy of Ukrainian horticulture development is grounded. The complex prognosis of domestic horticulture and market of fruits and berries development is carried out on a period up to 2025. The conception of development the horticulture industry on integration and cluster bases is worked out and plenary powers of participants of spatial associations are outlined.