Muliarchuk L. Intensification of trade and consumer service enterprises activity in conditions of rural areas

Object:the adaptation processes of trade enterprises and community service to the conditions of the competitive market environment and increasing their activities in the village. Purpose - to develop scientifically based proposals to encourage trade and consumer services for rural innovative basis, improvement of organizational and economic approaches to improve their performance among them - diversification, concentration, specialization, cooperation, mass marketing service companies. The author used the dialectical method of cognition and systematic approach to the study of the fundamental provisions of economics regarding intensification of trade and domestic service enterprises. The theoretical value is a complex study of commercial enterprises and community service in rural areas, aimed at enhancing their functioning in a competitive market environment. Scientific novelty is developed mechanisms of diversification of trade enterprises and community service, concentration, specialization, cooperation and marketing facilities in rural areas, grounded on the mutual influence of the motivational component of new markets, strategic position service enterprises, alternative expansion areas of their activities, as well as defining main approaches to strategy revitalize these businesses. Recommendations author used to study the complex developments in the activities of the legislative and executive branches, as well as training modules universities. The scope of use Copyright recommendations are domestic trade and service companies, universities, governments.