Nechyporuk S. Formation of marketing strategies on enterprises of hotel economy based on controlling instruments

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U004530

Thesis Registration Form

0412U004530.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

17-10-2012

Specialized Academic Board

К26.063.01

Essay

The thesis is devoted to the improvement of theoretical positions and development of practical recommendations for the formation of marketing strategies on enterprises of hotel economy with the use of controlling instruments. In increasingly competitive market of temporary accommodation, marketing approach to the management and development of high-quality marketing strategies are becoming important.

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Files

aref.doc

Дисертація Нечипорук.doc

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