Kalchenko O. Innovation and investment mechanism of improving the tourism industry business efficiency

Object: processes of innovation and investment development of the tourist industry businesses. Objective: developing theoretical and methodological bases and practical recommendations as for operation and development of the tourist industry businesses by improving the innovative and investment mechanism of increase of their efficiency. Methods: methods of logic synthesis, comparison, systematic approach, systematic analysis, methods of analysis and synthesis, functional and structural analysis, economic-statistical methods, correlation and regression analysis. Proposed: improved: the innovative and investment mechanism of increase the tourist industry businesses efficiency, methodical approach to the parameter evaluation of the innovative and investment development of the tourist industry businesses based on the graph analysis diagnostics model of the innovation and investment entity potential; methodical approach to the effectiveness evaluation of the innovative and investment activities of the tourist industry businesses;further developed: the concept and categorical apparatus by identifying the definitions of "innovative investment activity", "innovative investment potential of the tourist industry businesses; systematization and defining principles of innovation implementation in tourism, theoretical justification the process of innovative and investment activities of the tourist industry businesses and determine their basic stages; classification of the innovative investment activity factors of the tourist industry businesses; theoretical justification of the tourist industry cluster model. Scope: tourist industry businesses.