Dolozina I. Marketing strategies for enterprise of the tobacco branch of the Ukraine

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U005075

Thesis Registration Form

0412U005075.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

12-06-2012

Specialized Academic Board

Д 11.055.01

Essay

Object: process of marketing activity of enterprises of tobacco industry (ETI) of Ukraine. Purpose: development of theoretical approaches and methodical principles of forming of marketing strategies of ETI. Methods: abstractly-logic and economic-statistical analysis; systems approach; mathematical methods of economic analysis (factor analysis, determinations of and relative averages, correlation); economic-mathematical design; sociological (questionnaire); prognostication and planning. It is offered: scientifically-methodical approach to the choice of optimum marketing strategy, to the lead through of analysis of external environment and to the lead through of monitoring of ETI; conception of the socially-ethics marketing in the process of activity of enterprises at the market of tobaccos wares; theoretical-methodological principles of forming of marketing strategy of ETI. Sphere of the use: enterprises of tobacco industry.

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Files

Автореферат Долозина!.doc

Диссертация Долозина!.doc

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